Strong Teeth begins with Healthy Gums with Anti-Plaque Toothpaste
Gum disease has overtaken cavities as the leading cause of tooth loss in adults due to prolonged plaque build-up in between teeth, along the gum lines and in gum pockets due to poor brushing habits and usually remains undetected for long.
A 2010 study shows that 9/10 Malaysian adults suffer from gum disease (NOHSA 2010). In a recent study conducted by Lion Corporation on 450 Malaysian adults showed 80% of respondents had at least one visible signs and symptoms of gum disease, most commonly bleeding and swollen gums but only 1% realise they have gum disease (Project Katsu 2017)
Lion Corporation Japan’s foray into the oral care industry started back in 1896with the introduction of tooth powder. Ever since then, oral care has been the core business and Lion Corporation Japan’s expertise is backed by more than 100 years of experience working with dentists and having their own dedicated team of experts and scientists.
The main cause of gum disease is plaque the soft sticky film containing billions of bacteria. When plaque builds up in between teeth, along the gum line and inside the gum pockets, the toxin from the bacteria will damage the gum tissues.
Early stage of gum disease is where the gum is swollen and bleeding during brushing due to bacterial infection. If left untreated, it will slowly progress to gum disease. Gum disease does not only cause tooth loss, but it is linked to other health issues like diabetes and heart problems.
According to our Health Minister, 8 out of 10 Malaysians are unaware of their own dental problems.
How can we avoid gum disease?
Firstly, we must brush our teeth at least twice a day. There is nothing better we can do for the teeth apart from brushing and flossing them. There was a study being conducted by Dr. Harold Loe which he found that gum inflammation occurs if you don’t brush your teeth after 10 days and above. This is caused by bacterial plaque. However, once a subject started brushing their teeth, within 7 days, the gum will revert back to its health state.
Next, you can visit gumhealthcheck.com to check if your gums are in their healthy state. The free gum health check website is part of Systema education campaign towards 1 million gum health checks awareness in collaboration with Malaysian Dental Association. The campaign aims to help Malaysians to achieve better oral health outcomes with the ultimate goal of motivating more people to retain 20 out of their 32 natural teeth when they are 60 years and above. Everyone can do that! This is so that they can enjoy better health expectancy, in line with the Ministry of Health’s goals.
Thirdly, you can use a anti-plaque toothpaste. Systema understands the widespread issue of gum disease, and introduces Lion’s biggest breakthrough — Systema Advance, the first anti-plaque bacteria toothpaste with Advance Plaque Buster Technology combining TDS, IPMP to break down plaque and kills 99.9% bacteria in hard to reach area especially inside gum pocket and GK2 to soothes gum discomfort.
Systema Advance Anti-Plaque Toothpaste comes in 3 variants — Extra Gum Protection that has a fresh aromatic peppermint flavour with a spearmint note, Deep Clean Whitening which has a longer lasting mint flavour with particles in the paste and Extreme Clean Breath that provides fresh double mint flavour with long-lasting cooling technology for longer feeling of fresh breath.
Price and Availability
Systema products are available nationwide via leading hypermarkets, supermarkets and pharmacies at RM12.55 for Systema Advance Anti-Plaque Toothpaste, while the Systema 0.02mm tapered bristles toothbrushes range from RM7.80 to RM12.55.
About Southern Lion Sdn Bhd.
Southern Lion sdn bhd is a joint venture company between LION CORPORATE Japan and Lam Soon (M) Bhd. It started operations in April 1987 and has grown to today’s position as the №1 detergent manufacturer in Malaysia with leading brands such as TOP and Biozip, oral care brands such as Systema, Kodomo, Fresh & White and ZACT, and personal care brands such as Shokubutsu. Southern Lion strives to continuously improve the quality of life of consumers by offering products of innovative concepts at affordable prices.
